What Is Online Reputation Management (ORM) and its services?

There is a perception that ORM i.e. “online reputation management” is similar like search engine optimization.
Does it the work in a similar concept?
Xaltam specialized digital research team has something to share about the ORM (online reputation management).
Online Reputation Management, or ORM , is a multi-faceted concept that is aimed at creating a positive public perception of a brand, business, or person. Reputation management includes monitoring reputation, addressing any content or customer feedback that could damage the brand, and using strategies to prevent and solve problems that could damage an entity's reputation.
ORM is all about monitoring and managing your brand’s reputation across the web, about ensuring that your business is properly represented and that potential customers are left with a great impression on which you are and what you do.