What Is Cloaking in SEO and How Misconfigured Redirects Can Lead to Penalties
Redirects are essential for SEO, but when done incorrectly, they can become cloaking. Know what is cloaking in SEO and how misconfigured redirects can lead to penalties. If bots are sent to keyword-rich pages while users are redirected elsewhere, search engines see it as deception. Use 301 redirects responsibly, ensuring both humans and crawlers are treated equally. Monitor server logs and test redirects across devices to avoid unintentional cloaking risks that could impact your rankings.