What is a Google My Business post scheduler?

A Google My Business post scheduler is a tool or feature within the Google My Business platform that allows business owners and marketers to plan and automate the posting of updates, offers, events, and more on their GMB listing. This feature is crucial for maintaining a consistent online presence, enabling users to prepare posts in advance and schedule them to be published at optimal times for visibility and engagement. While directly integrated scheduling options may vary by region and listing type, third-party applications and software also offer solutions to schedule and manage GMB posts, helping businesses improve their local SEO and customer engagement without the need to manually post in real-time.