The End of Batch Planning in Dynamic Environments

In fast-changing markets, traditional batch-based planning is too slow. Companies now shift to continuous planning, adjusting inventory and transportation strategies daily or hourly. This redefines supply chain management as a live, ongoing activity. Real-time inputs from demand sensing, IoT, and social media influence decisions on the fly. Businesses must invest in agile systems, predictive models, and cross-functional alignment. In this new model, planning is no longer a monthly spreadsheet—it’s a living system that evolves in sync with the world.