Strategize, Engage, Activate: The New Era of B2B Demand Generation

The buyer’s dominance has changed the dynamics in the drastically shifting B2B industry, requiring marketers to take a more creative approach. According to a Gartner survey, 77% of B2B buyers need help with the purchasing process. To improve and streamline the buyer’s journey, marketers are using account-based demand engines to target high-value accounts with personalized experiences.