Mobile app usage has skyrocketed, and this trend is only gaining momentum. Approximately 90% of smartphone users spend a significant amount of time in apps, with 49% of them opening an app more than 11 times a day. This shift in consumer behavior towards mobile devices has a profound impact on the customer journey and your business. Investing in a mobile app for your business is a strategic decision that can yield significant benefits. From improving customer engagement to driving sales and providing valuable insights, a well-designed app can enhance your overall business performance. If you're on the fence about creating a mobile app, consider these benefits to justify the time and resources required to build your own app.