Have you jumped on the GenAI bandwagon yet?

Generative AI (GenAI) is currently making waves in the B2B marketing domain. However, most marketers are still in the experimentation phase as they try to figure out the best ways to make use of the technology.

AI is nothing new in marketing as it’s been extensively used to personalize messages and identify buyer personas. The real jazz around GenAI is its potential to revolutionize the way marketers engage with prospects, pushing the implementation of strategies into more futuristic territory.