Cookie-cutter service no longer cuts it. Here’s how to win with customization: 1) Tailor pickup/delivery times, 2) Offer client-specific routing, 3) Brand your tracking portal, 4) Adapt fleet size per project, 5) Customize reports, and 6) Adjust SLAs to business cycles. These six effective ways to beat logistics rivals show that flexibility and personalization are key decision factors for clients in 2025 and beyond.